The operator of the Capt. Vic car barge has announced what looks similar to a frequent flyer program called the Vic Sea Miles Club.
Open to residents of the Virgin Islands, members will be offered ways to save on their ferry rides and "be the first to know of any special sales or offers."
The company has also adopted a mascot, an effort to give the big black-and-white barge a more cuddly image. And the mascot needs a name.
So, Love City Car Ferries began a naming contest this week. VI residents have until Feb. 15 to propose a name and the person who submits the winning name will receive $500.
Even visitors can apparently be winners with the ferry company's marketing ventures. The company's Web site has a coupon good for $5 off any round trip fare. Get the coupon here.