"CHANGE YOUR NAME….IT'S OFFENSIVE" shouted Susan de Bonis, a New Yorker when she read about plans for a suyshi restaurant to open next month at the Marketplace. The owner's choice of the name for their new venture, Zero Sushi, rankled her. And she was not alone.

Other folks also raised objections – but some people said it didn't bother them at all.

Jerry Shiplett just thought the name was inappropriate. "This is kinda like opening a Soul Food eatery with a confederate flag waving as a sign."

Ann, identifying herself as a daughter opf a WW 2 veteran, was less irked. With a son also in the service, she spoke from experience saying, "The ones that serve usually could care less about this sort of stuff."

"Love Sushi, but the names has to go, or I don't go," warned CTOP, also a New Yorker.

So, if you don't like the name Zero Sushi, got a better one? The Inquiring Iguana will buy lunch if your suggestion is adopted by the La Plancha del Mar guys, owners of the new sushi place.