The marketing folks at GB have been very shrewd and effective. Besides traditional advertising and marketing including a slot on NewsofStJohn.com, hosting meet-and-greets at local bars, Grande Bay has also been tweeting photos of the lovely island.
The shots are posted with no sales pitch. They just highlight the beauty of St. John. And the only identification on them is Grande Bay.
Well, in the past few drays, this shot from Cinnamon Bay was uoloaded by Grande Bay and it also linked back to a WordPress blog that was launched a few months ago. Reading the few posts on it, you get the impression that the photos are the work of a new arrival on the island, who lived spartanly for his/her first few days (peanut butter sandwiches and rum, and slept in a parking lot downtown.
Finding a job was not easy, but it became THE job and if you put two and two together … it appears he/she find a position with Grande Bay – where he/she is doing a nice job of keeping the resort’s visibility high and its image positive.
- My life on St. John/Flickr
- I Live in St. John – a pilgrimage of undetermined length
- Grande Bay
- Grande Bay on Twitter
- St. John beaches