There’s an interesting story playing out on Flickr and Twitter. It involves Grande Bay, the fractional ownership resort overlooking Cruz Bay.
The marketing folks at GB have been very shrewd and effective. Besides traditional advertising and marketing including a slot on NewsofStJohn.com, hosting meet-and-greets at local bars, Grande Bay has also been tweeting photos of the lovely island.
The shots are posted with no sales pitch. They just highlight the beauty of St. John. And the only identification on them is Grande Bay.
Well, in the past few drays, this shot from Cinnamon Bay was uoloaded by Grande Bay and it also linked back to a WordPress blog that was launched a few months ago. Reading the few posts on it, you get the impression that the photos are the work of a new arrival on the island, who lived spartanly for his/her first few days (peanut butter sandwiches and rum, and slept in a parking lot downtown.
Finding a job was not easy, but it became THE job and if you put two and two together … it appears he/she find a position with Grande Bay – where he/she is doing a nice job of keeping the resort’s visibility high and its image positive.
- My life on St. John/Flickr
- I Live in St. John – a pilgrimage of undetermined length
- Grande Bay
- Grande Bay on Twitter
- St. John beaches
Sales 101: creating what will get the attention of the public.
Very interesting! If this is advertising it is extremely clever.
is the story true or made up?
They said: “You can fool some of the people ALL of the time and all of the people SOME of the time. But you can’t fool ALL of the people ALL of the time.” And when you eventually get busted, you just look slippery and pathetic. But some folks just figure that they’re smarter and more clever than everyone else. Those really aren’t folks that I want to do business with. Or even be around.
But just because something looks like a duck and quacks like a duck doesn’t mean that it’s a duck, right? There are plenty of duck impostors around. So we should give them the benefit of the doubt, right? Or not. Some of it depends on gut feeling. Some of it depends on one’s impression of Grande Bay management.