St. John is going to get a new magazine, but it’s not for locals.
St. John Magazine will be published twice a year, according to its publisher, Malinda Nelson. She is also Publisher of the St. John Tradewinds, a local newspaper.
The magazine will be "designed to be a treasured keepsake," according to promotional material for the venture available online at www.stjohnmagazine.com.
The media kit for advertisers said St. John Magazine will not be free, but will be sold on newsstands throughout the U.S. and British Virgin Islands. Quantities of the magazine are also expected to be sold resorts and villa management companies on island.
The editorial content will be pitched to second-home owners (and
wannabees), real estate investors, and travelers through articles
written by the Tradewinds staff and contributors. They will offer
"unique access to the island’s most special homes and gardens, chefs
and kitchens, artists and artisans, and local and international
The inaugural issue of the magazine is planned for release in November.
It is projected to have a readership of 20,000. Advertisers are being
quoted a price of $2,500 for a full page.