Here’s more evidence how the island is moving upscale in its attraction for the wealthy vacationer.
St. John is going to get a new magazine, but it’s not for locals.
St. John Magazine will be published twice a year, according to its publisher, Malinda Nelson. She is also Publisher of the St. John Tradewinds, a local newspaper.
The magazine will be "designed to be a treasured keepsake," according to promotional material for the venture available online at www.stjohnmagazine.com.
The media kit for advertisers said St. John Magazine will not be free, but will be sold on newsstands throughout the U.S. and British Virgin Islands. Quantities of the magazine are also expected to be sold resorts and villa management companies on island.
The editorial content will be pitched to second-home owners (and
wannabees), real estate investors, and travelers through articles
written by the Tradewinds staff and contributors. They will offer
"unique access to the island’s most special homes and gardens, chefs
and kitchens, artists and artisans, and local and international
celebrities."
The inaugural issue of the magazine is planned for release in November.
It is projected to have a readership of 20,000. Advertisers are being
quoted a price of $2,500 for a full page.
Malinda and her team are a great group of individuals. It was a pleasure working with them on this project and I look forward to working with them on many, many more to come.
St. John Magazine is a big PLUS for the island.
Way to go!!!
Yawn!
There was a copy of this “magazine” at the rental villa my husband and I stayed at recently. Seemed like the entire issue was devoted to some couple’s wedding photos!
If I want to see other people’s wedding photos, I can visit my sister in law.
Ugh!
It gets worse! Here is a link to an article written for the St. John Magazine that basically amounts to an “editorial ad” for someone’s sailboat.
http://www.coralbaystjohn.com/Liberty/st-john-magazine.htm
I wonder what kind of commission they’re getting. Shameless!