Kenny Chesney will launch his new clothing line Aug. 31 at the MAGIC Marketplace apparel show in Las Vegas, a three-day fashion industry trade show. He will kick off his latest venture with an invitation-only concert Sept. 1 at Hard Rock Hotel, according to CNS.
The line of clothing for men and women is branded Blue Chair Bay, a reference to one of Chesney’s songs about a chair on the beach near his house at Peter Bay.
Speaking to People magazine, Chesney said his pieces are designed to feel like “that favorite T-shirt that you’ve washed a lot, that is kind of sun bleached … your favorite khakis, and your shirt you’ve had forever.” The line also includes cowboy hats and tennis caps, produced by Dorfman-Pacific.
So far, no St. John store has been mentioned as carrying the Chesney Line. At least one store that will carry it, Levy’s in Nashville, sells top brands like Hugo Boss, Armani, and Hickey Freeman.