is now taking reservations for a Saturday-only non-stop flight from
Boston to St. Thomas. One-way fare was priced online at $369 for the
3-hour 50-minute flight the new route. With a non-stop return, the
round trip ticket is $668 including taxes and fees.
The release from the Virgin Islands Department of Tourism
about the new service is fascinating.
- Tourism is ‘dedicating’ (giving?) $25,000 to help the airline’s marketing of the new service.
has ‘earmarked’ $1 million for TV ads from now ‘til December ‘with US
Airways as the call to action.” This means Tourism’s doing TV
to promote the Territory and tagging each spot with a pitch for US Airways.
- Tourism will sponsor a reception for travel agents and media in Boston in
December to promote the service, ‘followed by a familiarization visit
(!!) for a group of key US Airways travel agent suppliers and top-tier
journalists in early January 2010.” No cost estimate was provided.