An ad agency’s multi-million dollar idea for U.S. Virgin Islands Tourism is now on display. In ads produced by Atlanta’s JWT
advertising agency, the slogan, “You, Unscripted” has begun appear in
TV spots and print ads. It is meant to stress that visitors can create
their own unique experiences in the VI's.
Tourism said it will spend $6 million to spread the campaign, using television, magazines, newspaper and Internet for media.
You can see examples of the print ads and the 30-second TV spots at http://www.usvimarketing.com/.
The ads will target a range of market segments including: Bridal and
Romance, African American, Dive, Culture & Heritage, Sailing &
Yachting and Meetings & Incentives.
“The concept of offering
travelers an unscripted vacation experience was conceived through
research that revealed our potential visitors seek the freedom to
indulge in a personalized vacation experience," said Commissioner of
Tourism Beverly Nicholson-Doty.