From our first days in the Virgin Island, I knew they had two stores. One on St. John, and the other in Aspen. I thought, “How smart are these people? Six months each place. Great!”
YouTube is showing how smart they still are. Their 31-year-old business, R&I Patton, has posted a video on the video sharing site and also linked to it from their own Web site.
It was produced by Bill Stelzer, a former graphics director for an ABC-TV station and consultant on a number of island-produced video, educational, print and computer graphic projects. He said it took him half a day to shoot the raw material and then another day-and-a-half to do the final editing and production.
In the spot, the Pattons introduce themselves and show how goldsmiths, like themselves, hand-craft jewelry pieces.
Certainly the cost of producing a video like this is manageable for many other St. John businesses. In fact, you don’t even need Stelzer (although he is darn good and reasonable). It’s just that the Internet and computer and video camera costs are so low, anybody can go into show business.