Gov. John deJongh said data collected “will be invaluable as we work to make the Territory more attractive.”
The agency's research director, Wharton Berger, told the St. John Source a purpose of the survey is to “determine the ranking of the decision-making factors that go into visiting the Virgin Islands, and to rank the most satisfactory and least satisfactory aspects of the visitor experience.”
Unfortunately, reading the Source story, there is no mention of surveying visitors on St. John and the reasons they visit the island. The project will include cruise ship passengers, crew and overnight air visitors to St. Thomas and St. Croix, according to the report. In as much as relatively few visitors to St. John stay overnight on St. Thomas, Love City may not get much attention.