Government asking tourists why they come

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Marketing efforts for the Virgin Islands are expected to benefit from ‘exit surveys’ being conducted last\ week by the VI Bureau of Economic Research.

Gov. John deJongh said data collected “will be invaluable as we work to make the Territory more attractive.”

The agency's research director, Wharton Berger, told the St. John Source a purpose of the survey is to “determine the ranking of the decision-making factors that go into visiting the Virgin Islands, and to rank the most satisfactory and least satisfactory aspects of the visitor experience.”

Unfortunately, reading the Source story, there is no mention of surveying visitors on St. John and the reasons they visit the island.  The project will include cruise ship passengers, crew and overnight air visitors to St. Thomas and St. Croix, according to the report.  In as much as relatively few visitors to St. John stay overnight on St. Thomas, Love City may not get much attention.

9 thoughts on “Government asking tourists why they come”

  1. survey i took was requested at the airport where visitors to st john have to fly out of anyway
    so i’d say st john will be represented

  2. On a related note, am I the only one who finds the new USVI commercials terrible? You, unscripted. Say what? The Bahamas really do it well.

  3. Agree, Cuba will be next hot spot. There is so much to the US Virgin Islands, unfortunately, all the government wants to express is shopping for cruise ship folks. Some of the best diving in the region is here and they refuse to marketing this….

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