"This Reef Bay Hike is brought to you by the Mail
Center", could be a greeting heard in the future as visitors begin the popular trek from Centerline Road to the ocean. That’s because the National Park Service is reportedly poised to adopt a new policy of aggressively seeking corporate sponsorship of park projects and facilities.
A group of former
National Park Service executives has strongly objected and warned Park
Service director Fran Mainella not to proceed. According to a
statement from the Public Employees for Environmental Responsibility, "Liberalized naming rights for trails, benches, rooms and other facilities (but not parks themselves), as well as display of logos and slogans on park literature, computer screens, and plaques" would be permitted. "Influence peddling will soon become a major recreational activity in our national parks," PEER worries.