Four rental villas have agreed to donate two percent of rental income to support Kids First!. In return, those villas receive licenses, marketing services and publications that allow them to aggressively market their support of Kids First! to prospective renters. The villas and managed and/or rented through Suite St. John and Island Getaways.
“Visitors to our island develop a strong attachment to our community” said Bruce Claflin, president, Kids First!. “That is why so many return year after year. By offering them the opportunity to directly contribute to the welfare of St. John, villa owners leverage that interest to gain more rentals and differentiate their rental homes from other villas that do not participate. Everyone wins—the villa guest helps the children of the island, the villa owner increases rental income, and education on St. John receives important support. It is a classic example of ‘doing well by doing good."