VI National Park – there’s a fragrance for that


The makers of Air Wick have gone into business with the National Park Foundation.

 St. John may benefit. 

"Our national parks provide us with the purest scents of nature," said Jerome Lemaire, marketing director for Reckitt Benckiser, the parent company of the air freshener product.  "We are thrilled to be partnering with the National Park Foundation to help our customers bring the outdoors in."

Air Wick has released  a line of sprays, aerosols, oils and scented candles inspired by four parks including the Virgin Islands, Hawaii, Yellowstone and Glacier Bay.  

The VI aroma is described as … "Paradise flowers evoke delightful notes of native Mimosa, Jasmine and White Rose, transporting you to the idyllic tranquility of the Park."

A portion of sales from the products will be donated to the foundation to "directly aid, support and enrich America's nearly 400 national parks and their programs."

9 thoughts on “VI National Park – there’s a fragrance for that”

  1. Just curious if anyone knows, what is the skunk-like smell that you smell while driving on the North Shore road, and many other roads there? There’s only one plant I know of that smells like that…

  2. We’ve always believed that the VI National Park smell on the North Shore Road was due to termite nests. We’ve commented about the unique smell since the early 1980s when we first came to St John.
    If you get close to one of these large termite nests up in the trees, I think you can verify this smell.

  3. I know, I love that skunk smell in a weird kinda way. But only when I’m in St. John coming around that curve overlooking Trunk Bay. I’d love to be smelling it right now!!!!

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