According to a press release, "When Kenny Chesney decided it was time to find the rum he’d always wanted to drink, he didn’t approach the various distillers who’d offered him lucrative deals to lend his name and likeness to a brand created for him.
"No, the man who oversees every aspect of giant stadium productions and listens to myriad songs beyond what he writes for his albums, decided he wanted to do it himself.
“Everybody’s always expected this from me,” said Chesney. “There have been people who’ve approached us, stories that have gone around over the years. But rum is what I drink, and I always told myself, if I was going to do this, I wanted to create something I could be really proud of … make the rum I truly wanted to drink."
Chesney's brand will offer a Coconut flavored rum, Coconut Spiced, and a premium White Rum.
Blue Chair Bay Rum won’t be available until May.
The 45-year-old country singer owns a house on St. John, currently listed for just under $8 million.