Caneel, Westin partner for promotion

The island’s two largest resorts have joined with seven hotels on St. Thomas and one on St. Croix to contribute as much as $75,000 each to drum up more business. The cooperative marketing effort has been organized by the V.I. Hotel and Tourism Association along with CoGo Worldwide Vacations, a travel wholesaler responsible for selling as many as 60 percent of all travel packages to the territory, according to the St. John Source. For the money, the hotels will be included in newspaper advertisements appearing in four U.S. east coast markets, and spotlighted by Liberty Travel Agency offices nationally. Beverly Nicholson, president of the hotel group, called the agreement really important, pointing out it’s been more than a year since the group has worked with CoGo.

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